ProtiGum

Client: Proti Gum

Region: Germany

Service: Packaging Design

Category: Food & Drink

Year: 2018

Requirement

Design was required for Proti Gum. Client wanted some Casual & playful design. Consumers tend to be hedonistic, like to try new things and were quite sporty and flexible in life. All income levels were addressed as the product will cost well under 5 euros to sell. Design.

Output

I have used chewing gum's floating bubbles to make it look something fun with that i have applied their brand color to the whole packaging to make it bold because the size of the product is small so for attract the customer's eyes I have used bold appeal.

For typography i have used kind of bubbly & bold fonts to match with the product. because of the small size 80% of the area has been covered with the product name so it'll be easy to read for customers. Overall my goal was to make it bold & appealing in some fun way.

ProtiGum
ProtiGum
ProtiGum
ProtiGum